On this day in history : 19th March 1965 – An article is published in the Tailor and Cutter magazine asking the Rolling Stones to start wearing ties – to save the tie makers from financial ruin….

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The Rolling Stones at Amsterdam Airport Schiphol – 1964

“With position comes responsibility. It is a thought we recommend to the Rolling Stones…. We would urge pop stars everywhere to give at least passing consideration to the financial straits in which the manufacturers are likely to find themselves if the next generation goes eternally open-necked”…. ~ Tailor and Cutter magazine….

Mick Jagger responded with the quip ~ “The trouble with the tie is that it could dangle in the soup”….

Taylor and Cutter was a dedicated magazine for the tailoring world and had been started by a passionate, wild haired and bearded Scotsman named John Williamson in 1866…. The first edition of the publication demanded better working conditions for the craftsman of the industry….

Williamson moved to London later that same year and saw there was an opportunity for a regular publication….communicating current trends and technical information to the tailoring community and its associated trades…. Two publications were launched ~ ‘The Tailor’ and ‘The Cutter’ ~ covering news from the world of tailoring, pictures of the latest fashions and creations, articles and advertisements – from tailor’s chalk to cloth merchants…. Williamson launched his magazines in September 1866 with the financial backing of wealthy benefactor Angelica Patience Fraser…. Soon the two publications merged into one….

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Via Wikimedia – A file donated by Nordiska Museet as part of the Europeana Fashion Collaboration – Public domain

With the belief that tailors should strive to better themselves Williamson wrote in 1869…. “Our mission is to put a superior class of literature dealing with the science and art of the trade into the hands of every tailor”…. From 1884 a separate journal for women’s tailoring was published….

By the 1960s men’s attire had become far more casual….suits, collars and ties tending to be kept for the office and formal occasions…. An even bigger threat to the tie being the popularity of the polo neck and the leisure shirt…. Ready to wear, off the peg tailoring meant there became a large drop in readership of Tailor and Cutter…. So it was in 1972 that the final edition was printed…. Meanwhile the tie still has its place in nearly every man’s wardrobe….

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1960s Neckties – Made of silk or Dacron polyester…. Image credit: CG Hughes via Flickr

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